Motorola
Merging Technology and Art with Pantone's Color of the Year 2024
In a saturated tech market, Motorola sought to differentiate its latest smartphone launch by tapping into a powerful cultural moment: Pantone’s Color of the Year. To achieve this, Motorola partnered with Present. to craft a campaign that would elevate the brand's identity through a seamless blend of technology and color innovation.
Present. engineered a dynamic campaign that connected Motorola's product launch with the cultural resonance of Pantone's vibrant Color of the Year. Our approach was multifaceted, integrating creative direction, 3D graphics, motion design, and art direction to craft a compelling visual narrative. By capitalizing on the emotional appeal of color and the excitement surrounding Pantone’s annual announcement, we transformed the smartphone launch into a cultural touchpoint.
The result was a campaign that not only highlighted Motorola's product innovation but also established an emotional connection with audiences, positioning the brand at the intersection of technology, art, and cultural relevance.