Pantone
Shaping Immersive Brand Experiences
Present's longstanding partnership with Pantone has included launching the Connect app and leading Color of the Year (COY) strategies. At Art Basel Miami 2023, we introduced the Magentaverse, an immersive installation that set a new benchmark for experiential marketing, capturing nearly a billion digital impressions.
Our collaboration continued with the COY 2024 event in NYC, where we drove engagement through a comprehensive campaign and partnership strategy, ensuring Pantone's iconic influence resonates with its vibrant community.