Motorola
Merging Technology and Art with Pantone's Color of the Year 2024
In a saturated tech market, Motorola sought to differentiate its latest smartphone launch by tapping into a powerful cultural moment: Pantone’s Color of the Year. To achieve this, Motorola partnered with Present. to craft a campaign that would elevate the brand's identity through a seamless blend of technology and color innovation.
Present. engineered a dynamic campaign that connected Motorola's product launch with the cultural resonance of Pantone's vibrant Color of the Year. Our approach was multifaceted, integrating creative direction, 3D graphics, motion design, and art direction to craft a compelling visual narrative. By capitalizing on the emotional appeal of color and the excitement surrounding Pantone’s annual announcement, we transformed the smartphone launch into a cultural touchpoint.
The result was a campaign that not only highlighted Motorola's product innovation but also established an emotional connection with audiences, positioning the brand at the intersection of technology, art, and cultural relevance.
Sequoia
Strategic Brand Repositioning for Digital Influence
When Sequoia Capital, one of the world’s most esteemed venture capital firms, sought to redefine its digital presence, they turned to Present. for a comprehensive brand relaunch. The challenge was not just to refresh their digital and social channels, but to strategically position Sequoia as a forward-looking leader in the venture capital space.
Present. engineered a robust content strategy that coincided with the relaunch of the Sequoia Capital website, integrating a complete overhaul of their brand narrative. By aligning digital content with Sequoia’s overarching business goals, we enhanced their online visibility to drive meaningful deal flow and connect with a new generation of entrepreneurs.
The strategy emphasized four pillars: Inspire, Teach, Humanize, and Endure, creating content that resonated deeply and remained impactful. Our work positioned Sequoia at the center of cultural conversations, attracting top founders and extending their digital reach.
Audemars Piguet
Strategic Creative Collaboration for Cultural Relevance
Present. was tasked with leading the creative direction for a high-profile campaign centered on the fusion of music and craftsmanship. We developed a compelling creative narrative that highlighted the organic collaboration between two world-class talents.
Our role involved shaping the visual and storytelling elements to ensure the campaign resonated with a culturally engaged audience. Through our creative leadership, we helped the brand solidify its position as a champion of artistic innovation and cultural relevance.
MyMochi
Transforming Digital Presence and Driving Engagement
Present. partnered with MyMochi to revolutionize the brand's digital landscape, leveraging our expertise to develop a comprehensive creative strategy that redefined how the brand engaged with its audience. Tasked with crafting a dynamic content platform, we spearheaded a year-long initiative that not only elevated MyMochi’s online presence but also set a new benchmark for brand engagement.
Our strategic approach encompassed:
- Multi-Channel Content Strategy: Developing tailored content across social, digital, and paid media channels to ensure cohesive messaging and maximize reach.
- Data-Driven Campaign Optimization: Continuously refining content strategies based on performance metrics, leading to significant improvements in engagement and audience loyalty.
- Integrated Account Management: Managing MyMochi’s social presence holistically, from strategic planning to asset creation, to deliver a consistent and impactful brand experience.
The results spoke for themselves: engagement levels surged, brand mentions reached new peaks, and audience interaction grew exponentially. The transformation under Present's guidance far exceeded the impact of previous efforts, reinforcing MyMochi's position as a beloved and culturally relevant brand.
Diesel
Revitalizing #ForSuccessfulLiving for a New Generation
Present. partnered with Diesel to reactivate the iconic #ForSuccessfulLiving strategy, reshaping it for a new generation with TikTok at the core. We developed a comprehensive approach to reintroduce Diesel's bold spirit to Gen Z, crafting a strategy that leveraged innovative social content to capture attention and drive engagement. This initiative marked Diesel’s first major success on TikTok, sparking a surge in followers and reestablishing the brand's cultural relevance for the next generation.
TES
Amplifying the Mission of Global Decarbonization
Present. partnered with TES to elevate its green energy vision, crafting a content strategy that refined digital messaging while remaining true to the brand's core identity. Our approach involved a push/pull strategy that not only enhanced TES's online presence but also elevated the profile of its founder. We strategically positioned him as a thought leader on LinkedIn, creating synergy between his personal brand and TES’s mission.
Central to this effort was the development of a social content design system that extended from TES’s strategic objectives. This system served as the foundation for all creative output, seamlessly integrating the founder’s voice with brand messaging across captivating visuals and dynamic motion graphics. By leveraging the founder's presence alongside TES’s brand, we strengthened their digital impact, resonating with target audiences and reinforcing the company’s commitment to global decarbonization.
Pantone
Shaping Immersive Brand Experiences
Present's longstanding partnership with Pantone has included launching the Connect app and leading Color of the Year (COY) strategies. At Art Basel Miami 2023, we introduced the Magentaverse, an immersive installation that set a new benchmark for experiential marketing, capturing nearly a billion digital impressions.
Our collaboration continued with the COY 2024 event in NYC, where we drove engagement through a comprehensive campaign and partnership strategy, ensuring Pantone's iconic influence resonates with its vibrant community.
Cartier
Empowerment Campaign for International Women's Day
Present. partnered with Cartier to develop a targeted campaign for International Women’s Day, featuring Jake Gyllenhaal and Rami Malek. The month-long strategy emphasized Cartier's commitment to empowerment and gender equality through captivating short films and focused social media content.
By celebrating women’s achievements and fostering global engagement, the campaign reinforced Cartier’s brand prestige and deepened its alignment with social responsibility.